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12+
Years on Shopify
Since before Shopify Plus existed
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300+
Projects shipped
Across DTC, B2B, and subscription brands
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9.5K+
Subscribers across our builds
Active, live subscription stores
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8yr
Longest active client
Some relationships go back a long way
Services
We Build the Complex Parts of Shopify Stores
Most Shopify work is straightforward. The part that isn't — subscription logic, custom checkout behaviour, private apps, B2B setups, complex integrations, platform migrations — that's where we spend most of our time.
The Work
Where Things Get Genuinely Difficult
Subscriptions brought us into a specific corner of Shopify development where the standard setup rarely works out of the box. Over time that pulled us into everything adjacent to it — the checkout, the app layer, the fulfilment stack, the migration path from other platforms. That's roughly what we do now.
Subscription Logic
Recharge, Appstle, custom systems. Swap windows, per-delivery selection, tiered membership pricing, subscriber dashboards that actually reflect your product.
Checkout Customisation
Checkout Extensions on Shopify Plus. Custom field capture, upsells, validation logic, age verification, delivery date selection — things that aren't possible on standard Shopify.
B2B and Wholesale
Shopify B2B, net payment terms, company profiles, custom pricing per account, and wholesale flows that sit alongside a DTC storefront without conflicting with it.
Product Configurators
Build-a-box flows, quiz-based product selectors, bundle builders, custom option sets with conditional pricing, made-to-measure ordering flows.
Private App Development
When the App Store has nothing that fits. Delivery partner integrations, ERP connectors, subscriber data pipelines, 3PL connections, internal admin tools.
Third-Party Integrations
Klaviyo, Gorgias, loyalty platforms, ERPs, WMS systems, payment gateways, shipping carriers, fulfilment networks — connected properly to Shopify, not held together with Zapier.
Custom Fulfilment Logic
Shopify Functions for shipping customisation, carrier-calculated rates, split shipments, fulfilment routing rules based on product type, location, or subscription tier.
Platform Migrations
WooCommerce to Shopify, with or without active subscribers. The data side is manageable — keeping billing running without missed renewals during cutover is where it gets complicated.
What We Offer
Our Services
Four service areas, each with a dedicated page that goes into the technical detail — what we build, how we approach it, and real work we've done.
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Shopify Subscription Development
Subscription apps like Recharge and Appstle handle most of the standard setup well. When your model needs something they don't support natively — per-delivery flavour selection, a swap window tied to your production schedule, membership pricing tied to your products — we build it.
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Shopify Plus Development
Shopify Plus opens up Checkout Extensibility — the ability to add custom logic, UI components, and validation directly inside the checkout flow.
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Shopify App Development
Private apps built for a single store, solving a problem the App Store doesn't have an answer to. Most of the time this is about data — getting the right subscriber or order data to a delivery partner, a 3PL, an ERP, or an internal team in exactly the format they need. We use Shopify's Admin API, Storefront API, Webhooks, and App Bridge depending on what the app actually needs to do.
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WooCommerce to Shopify Migration
Moving a standard WooCommerce store to Shopify is mostly a data exercise. Moving one with active subscribers is a different problem — payment vaults can't be exported manually, billing cycles don't pause while you migrate, and any gap in the cutover window means missed renewals. We've managed this at scale.
How We Work
What to Expect When You Work With Us
We scope before we build. Nothing starts until we've agreed on what's being built, why, and how long it takes.
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We understand your setup
We look at what you have, what's not working, and what actually needs to be built versus what your current tools can already handle.
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We propose a clear approach
Scope, cost, and timeline agreed upfront. Which app, what custom code, what integrations, and what we're not doing.
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We build and test in staging
Everything is tested before it touches your live store or active subscribers. Subscription billing logic especially.
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We stay through go-live
We manage the launch and stay available through the first billing cycle. Things come up in production that staging doesn't catch.
Get Started
Not Sure Where to Start
Tell us what you're trying to build or what isn't working. We'll figure out whether it's something we can help with and what the right approach looks like.
