Underwear Expert operates a Shopify Plus store integrated with Recharge, specializing in subscription-based premium underwear and lingerie. The brand caters to customers who value convenience, comfort, and personalization by delivering curated monthly subscription boxes tailored to individual preferences.
With a subscriber base exceeding 100,000 active members, Underwear Expert sought to enhance their store’s functionality, optimize customer experience, and streamline subscription management to meet growing demand. Their goals included reducing checkout abandonment, improving subscription retention rates, and driving recurring revenue growth.