Undy.dk is an online store specializing in premium underwear, offering both subscription-based and one-time purchase options

Undy.dk faced several challenges typical for subscription-based e-commerce businesses on WooCommerce:

1. Lack of Default WooCommerce Subscription Features

WooCommerce doesn’t provide built-in tools for:

• Personalized subscription pages where customers can customize their orders.
• Automated account creation and custom subscription workflows.

2. Subscription Dashboard Limitations

The client wanted to offer their customers:

• A personalized dashboard to manage subscriptions.
• Membership levels (Starter and Gold) with rewards and discounts.
• A referral program for existing subscribers.

3. Retention & Churn Management

Undy.dk needed a robust retention strategy to:

• Convince customers to stay during cancellation attempts.
• Offer dynamic discounts to reduce churn rates.

4. Checkout & Shipping Customization

The standard WooCommerce checkout couldn’t meet Undy.dk’s requirements:

• Free shipping for subscription products.
• Shipping fees for regular purchases below a certain amount.
• Integration of a pickup location module.

5. Payment Automation

Failed payments were leading to subscription disruptions. Undy.dk needed an automated system to handle failed payment retries and immediately process payments when customers updated their payment details.

(CTA: “Struggling with WooCommerce subscription challenges? Let’s Build a Solution!”)

1. Personalized Subscription Page

We designed a custom subscription page (View Here) where customers can:

• Select their preferred color, size, and quantity of underwear.
• Add optional products (e.g., socks) as part of their subscription.
• Proceed to a customized checkout page tailored to their subscription needs.

This page was built to provide a smooth user experience and guide customers through the subscription process effortlessly.

2. Customized Checkout Experience

We created a tailored checkout flow that included:

• Subscription Product Overview: Customers can view their selected subscription products at checkout.
• Free Shipping for Subscriptions: Shipping is automatically free for subscription orders, while regular orders incur charges below a set threshold.
• Pickup Location Module: Enabled customers to choose a convenient pickup location during checkout.
• Automated Account Creation: As soon as a subscription is completed, an account is created, and customers are auto-logged in to see their personalized thank-you page.

3. Personalized Subscription Dashboard

We built a custom WooCommerce dashboard for subscribers, allowing them to:

• View and manage their subscriptions.
• Update products inside their subscription.
• Change their next renewal date or choose to renew now.
• Handle failed payments: As soon as a customer updates their payment method, our custom module automatically triggers an immediate renewal charge.

Additionally, we implemented:

• Membership Levels:
  • Starter members become Gold members after 6 successful recurring payments.
  • Gold members enjoy discounts on regular purchases.
• Referral Program:
  • Customers can generate referral links.
  • After 2 successful recurring payments from the referred customer, the referee earns 1 free month of subscription.

4. Subscription Cancellation Retention Module

To reduce churn, we created a two-step cancellation flow:

1. Reason Collection: Customers are prompted to provide a reason for canceling.
2. Dynamic Discount Offers:
   • First cancellation attempt: Offer a 20% discount on the next renewal.
   • Subsequent attempts: Offer a 10% discount.

This retention strategy convinced many customers to stay subscribed, significantly reducing churn rates.

5. Product Page Enhancements

We added an option for customers to:

• Buy products as a one-time purchase or
• Save 30% by subscribing to the product.

This feature encouraged more customers to opt for subscriptions.

Key Metrics:

✅ Increased Subscription Engagement:
The personalized subscription page streamlined the subscription process, boosting customer engagement.

✅ Higher Retention Rates:
The cancellation retention module reduced churn rates by 25%, with many customers opting for discount offers instead of canceling.

✅ Enhanced Customer Experience:
The custom dashboard empowered customers with flexibility and control over their subscriptions.

✅ Improved Operational Efficiency:
Automated account creation and immediate failed payment handling reduced manual interventions.

✅ Boosted Revenue:
Offering 30% discounts for subscription purchases increased recurring revenue significantly.

✅ Stronger Customer Loyalty:
Gold membership rewards and referral programs incentivized long-term subscriptions.

By partnering with Codingkart, Undy.dk transformed their WooCommerce store into a robust subscription platform tailored to their unique business needs. From a personalized subscription page and custom dashboard to advanced retention strategies and checkout customizations, our solutions helped Undy.dk improve customer satisfaction, boost recurring revenue, and reduce churn rates.

Ready to scale your WooCommerce subscription business?