Pro League Network – A Digital Transformation for the Ultimate Sports Entertainment Platform
Project:
Pro League Network
Client Name:
Bill Yucatonis
Industry:
Sports and Entertainment
Website URL:
https://proleaguenetwork.com/
Business Challenges
Outdated Website & Poor User Experience
PLN’s old website was not visually engaging and lacked the structure to effectively showcase their leagues, making it difficult for fans to explore and stay updated.
Inconsistent Branding for Each League
Each of PLN’s leagues has its own unique identity, but the website failed to differentiate them properly, leading to brand confusion.
Lack of Advanced Multimedia Features
PLN needed a platform that could seamlessly integrate video sliders, social media feeds, and live-streaming capabilities to enhance fan engagement.
No Dedicated E-Commerce Store
PLN wanted to expand their revenue streams by selling branded merchandise but lacked a proper Shopify-integrated store.
Player & Stats Management
With multiple sports and professional athletes, PLN required a system that could display player stats, team details, and league standings in a user-friendly format.
Solutions & Implementation
1. Custom WordPress Website Development
- Designed a fully customized WordPress website to provide an immersive sports entertainment experience.
- Developed a dynamic homepage with a custom video slider to highlight league events and upcoming matches.
2. Dedicated League Pages with Unique Branding
- Created individual landing pages for each sport, including Putt Tour, Slap Fight, STR33T, and Coffin Wars.
- Applied custom fonts, color schemes, and interactive elements tailored to each sport’s identity.
3. Enhanced Content & Engagement Features
- Integrated a news & blog section for the latest updates and exclusive content.
- Added a social media integration to display real-time Instagram posts and keep fans engaged.
4. Player Profiles & Statistics Management
- Developed custom player profiles showcasing bios, stats, and achievements across different leagues.
- Built a player listing page for fans to explore teams and competitors.
5. Shopify E-Commerce Store Setup
- Designed and launched a dedicated Shopify store for selling official merchandise.
- Implemented a user-friendly shopping experience with seamless checkout integration.
6. Live Video Streaming Platform
- Developed a separate live-streaming site, Watch PLN, allowing fans to watch sports events on demand.
- Implemented an easy-to-use interface for browsing upcoming matches and past broadcasts.
Results & Impact
1. Enhanced Digital Presence
- PLN’s brand identity was fully aligned across all leagues with a modern, high-performance website.
2. Increased Fan Engagement
- The custom video slider, blog, and social media feeds drove higher engagement and returning visitors.
3. Seamless Player & Team Management
- Fans can now explore player profiles, stats, and team information with ease.
4. Higher E-Commerce Conversions
- The Shopify integration led to a new revenue stream, with an intuitive online store for merchandise sales.
5. Successful Live Streaming Implementation
- The launch of Watch PLN expanded their content distribution, giving fans direct access to live events.
Conclusion
By revamping Pro League Network’s digital ecosystem, Codingkart delivered a cutting-edge solution that transformed their website into an interactive and scalable sports platform. From custom league branding to player management, e-commerce, and live streaming, PLN now has a website that fully reflects their brand and engages their audience.
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