5 Coffee eCommerce Black Friday Mistakes to Avoid for Higher Conversions

Overview: Why Black Friday Matters for Coffee Subscriptions

The very popular Black Friday is on its way! And it is of no surprise that coffee products have brewed up high-performing sales year after year. 

From premium beans to specialty blends, the consumer demand for coffee products sees an impeccable surge during this shopping fest. 

Whether it’s buyers filling up their coffee stocks or getting e-gift coffee subscriptions for their loved ones, the coffee product has emerged as the most preferred choice among coffee lovers. 

Like every year, this Black Friday too is a golden opportunity for coffee brands and roasteries to boost coffee sales through the subscription model. 

The Black Friday statistics show that shoppers spent $10.8 billion online on the day of Black Friday 2024, providing a 10.2% increase compared to 2023, and the overall spending reported was $9.8 billion, according to Adobe. 

Interestingly, Adobe states that around 87.3 million people purchased online, and 81.7 million people made purchases offline on the day of Black Friday 2024.  

This immense level of traffic highlights the significance of the day for Black Friday. And this becomes a prime opportunity for coffee subscription businesses to drive tangible sales.  

However, to drive sales, it’s crucial to avoid common coffee e-commerce Black Friday mistakes. Not optimizing your coffee store, failing to offer exclusive subscription deals, or missing out on implementing the right strategies can result in missed revenue and compromised buyer trust. 

Through this informative piece of content, we are delving into the coffee e-commerce mistakes to help you drive the Black Friday holiday shopping sale successfully. 

By fulfilling these shortcomings, you can ensure that your Black Friday coffee subscription promotion not only attracts the shoppers but also converts them into loyal subscribers, setting the pathway to sustained growth beyond this shopping season.

Mistake #1: Ignoring Subscription-First Offers

The very first coffee e-commerce Black Friday mistake is only focusing on promoting one-time deals, excluding subscription benefits. This generally happens with the growing coffee brands that are unaware of the needful practices. 

Offering subscriptions leads to repeat sales and strengthens loyal customers, but many brands fail to highlight them in such a happening Black Friday coffee subscription promotion. 

Black Friday eCommerce tip: Simply fix this by prioritizing subscription-first offers this BFCM season. Highlighting subscription offers not only catches buyer attention but also naturally drives repeat sales, boosting recurring revenue.

Mistake #2: Complicated Checkout

The next major coffee e-commerce black Friday mistake coffee brands make is by keeping a long or complicated checkout page. If you are wondering what a complicated checkout page is? It’s simply a checkout page with multiple steps, wherein the buyer may get annoyed, or a slow-loading page, which instantly makes them cancel their purchasing decisions. 

Black Friday eCommerce tip: If you are planning to run a coffee subscription campaign, make sure to simplify the checkout page to ensure a smooth buyer experience during checkout. A smooth checkout means more subscriptions and less chance of lost sales.   

Mistake #3 : Poor Mobile Experience

Another coffee e-commerce black Friday mistake being ignored is a poor mobile experience. As the majority of buyers browse products on their smartphones, a slow or clunky mobile experience may lead to a drop in conversion. Especially if you are planning for Black Friday season, ensuring a seamless mobile experience is crucial to avoid losing potential subscribers.  

Black Friday eCommerce tip: Before the Black Friday season hits, make sure your site loads fast, has an easy-to-navigate site, and subscription options are clearly highlighted on both mobile and desktop screens. A user-friendly mobile experience keeps buyers engaged and boosts subscription sign-ups during occasions like Black Friday.

Mistake #4: Missing Bundles and Upsells

The next common coffee e-commerce Black Friday mistake is not leveraging offering bundles and upsells. This is another mistake that decreases average order value, resulting in a drop in sales.  To drive sales this Black Friday 2025, you need to offer seasonal bundle packs combining flavors and blends to make the subscription more attractive and valuable.   

Black Friday eCommerce tip: Offer themed bundles, highlight super savings during BFCM, and suggest relevant add-ons at checkout. 

Mistake #5: Weak Inventory and Fulfillment

The coffee e-commerce Black Friday mistake often overlooked is not planning inventory and fulfillment the way it requires. Often it happens that due to the out-of-stock products or delay in shipment, customers drop the decision to buy. 

If you are serious about driving sales this BFCM holiday season, ensuring sufficient stock and on-time delivery is key to delivering satisfying shopping experiences and keeping them coming back.  

Black Friday eCommerce tip: Ensure your inventory is stocked to meet consumer demand. Avoid stockouts and ensure your subscription product arrives on time, build trust, and drive repeat purchases. 

To Wrap Up

The Black Friday holiday season is one of the biggest opportunities for coffee e-commerce store owners. Generating recurring revenue and achieving the level of success you are expecting depends on how you plan your campaigns by avoiding these Black Friday mistakes.   

Optimizing both website and mobile is essential to deliver an exceptional shopping experience and run successful Black Friday campaigns. With well-executed planning, thoughtfully designed subscription offers, and a focus on delivering impeccable customer experience, you can turn holiday shoppers into loyal subscribers. Good luck!