Driftaway Coffee is an online coffee subscription store with over 4,000 active subscriptions and 50,000 monthly visitors
Project:
Driftaway Coffee
Client Name:
Anu Menon
Industry:
Coffee Subscription
Website URL:
https://driftaway.coffee/
I've had the pleasure of working with Codingkart for eight years, and it's been an amazing journey. They've delivered top-notch eCommerce solutions and custom web applications tailored to our direct-to-consumer coffee business.
Anu Menon
Founder of Driftaway Coffee
Business Challenges
1. Limited WooCommerce Subscription Features
WooCommerce lacked built-in options for personalizing subscriptions, such as customizing delivery schedules, product preferences, and shipping options.
2. Checkout & Shipping Customization
The standard WooCommerce checkout page didn’t meet Driftaway Coffee’s requirements. They needed:
- Display of subscription products in the cart and checkout.
- Free shipping for subscriptions with calculated shipping costs for non-subscription orders.
- Local Pickup and UPS integration.
3. Subscription Management for Customers
Customers needed the ability to easily manage their subscriptions, including:
- Changing preferences like coffee roast, grind type, and delivery schedules.
- Skipping or pausing deliveries.
- Setting fixed subscription periods and earning loyalty rewards.
4. Subscription Renewal & Loyalty
Driftaway Coffee wanted to improve subscription retention with:
- Auto-renewal functionality.
- Loyalty points to incentivize future purchases.
Solutions & Implementation
1. Personalized Subscription Page
We developed a subscription flow that allowed customers to personalize their coffee experience at https://driftaway.coffee/subscribe:
- Select coffee type, roast preferences (Light, Medium, Dark), and weight.
- Choose billing and shipping frequency (weekly, bi-weekly, or monthly).
- Set a preferred shipment date and shipping method (Free Shipping, Local Pickup, or UPS).
- Review and confirm their subscription before proceeding to checkout.
2. Customized Checkout Experience
The checkout page was redesigned to create a seamless experience:
- Customers could see their subscription products before completing the purchase.
- Applied free shipping automatically for subscriptions, while calculating costs for non-subscription orders.
- Integrated a shipping module to provide accurate shipping rates for orders below a threshold.
- Auto-created customer accounts at checkout, enabling immediate access to their dashboard.
3. Personalized Customer Dashboard
We built a custom dashboard for subscribers to manage every aspect of their subscription:
- Update Preferences: Change coffee roast, grind type, or shipping details.
- Flexible Scheduling: Update delivery dates, skip deliveries, or pause subscriptions.
- Loyalty Points System: Earn points for purchases (subscriptions and single coffee bags) to redeem discounts.
- Subscription Periods: Allow customers to select fixed subscription terms (6 or 12 months).
4. Custom Modules for Subscription Enhancements
- Taste Profile Module: Customers could select flavor profiles (e.g., Fruity, Bold, or Extra Bold) for future shipments, providing a tailored coffee experience.
- Auto-Renewal Module: Enabled subscriptions to renew automatically upon expiry, creating new subscriptions with the same details.
- Cancel Anytime Feature: Customers could cancel their subscription from their account page with no hassle.
5. Loyalty & Retention Features
To boost retention and engagement, we implemented:
- A Loyalty Program: Rewarding customers with points for subscriptions or single purchases, encouraging repeat orders.
- Custom email notifications for subscription renewals, missed shipments, and upcoming renewals to keep customers informed.
Results & Impact
1. Enhanced Customer Experience
The personalized subscription flow and dashboard provided customers with complete control over their orders, leading to higher engagement and satisfaction.
2. Increased Subscription Retention
With features like the Auto-Renewal Module, skip/pause options, and loyalty rewards, Driftaway Coffee reduced churn and encouraged long-term subscriptions.
3. Streamlined Shipping Process
The integration of free shipping for subscriptions, accurate shipping rates, and multiple shipping options created a seamless checkout experience, reducing cart abandonment.
4. Improved Operational Efficiency
By automating subscription management and shipping calculations, the team at Driftaway Coffee saved time and reduced manual errors.
5. Higher Sales & Revenue
- Increased average order value with loyalty points and incentives for repeat purchases.
- Simplified subscription management led to a 20% boost in new subscriptions.
Conclusion
By developing a fully customized WooCommerce platform, Codingkart empowered Driftaway Coffee to deliver a seamless and personalized subscription experience for its customers. From dynamic subscription management to a user-friendly checkout process, the tailored features have driven higher retention, improved customer satisfaction, and boosted sales.
Looking to build a subscription solution tailored to your business?
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