Our client, a veterinarian specializing in dog nutrition, operates a Shopify + Recharge store offering custom dog meal subscription plans based on different diet types—Wood, Water, Fire, Metal, and Earth

Our client faced several challenges that needed innovative solutions for a seamless dog meal subscription experience:

1. Complex Subscription Flows & Custom Diet Plans

• Each diet plan needed a separate subscription wizard to gather essential details such as dog’s name, weight, and meal frequency (2-week, 4-week, etc.).
• Users needed an option to customize their meal plan by combining multiple diets (e.g., Wood + Water + Fire), without treating them as bundles.
• First-time buyers required an additional product add-on based on specific criteria set by the client.

2. Goat Milk Add-On with Smart Bundling

• Users needed an option to add goat milk as a one-time purchase or as a recurring add-on with every meal order.
• If a user selected Goat Milk with Every Order, the subscription product automatically changed to a bundled version (Diet Plan + Goat Milk).

3. Diet Recommendation Wizard for New Customers

• Many users were unsure which diet to choose, requiring a guided selection process.
• A multi-step questionnaire was needed, where users provided details such as dog breed, weight, activity level, illnesses, and dietary needs.
• Using dynamic logic and veterinary recommendations, we automatically suggested the best diet plan for the user’s dog.

4. Enhancing the Customer Dashboard for Subscription Management

• Users needed an intuitive dashboard to manage their subscriptions with full control over:
  • Swapping diets
  • Adjusting meal plans
  • Buying new subscriptions directly from the dashboard
  • Reactivating and rescheduling deliveries
• The Recharge SDK & Affinity Portal were fully leveraged to improve subscription flexibility.

5. Advanced Order Modification & Half Order Feature

• Users wanted an option to place a half-order if they already had some dog food left from a previous order.
• Instead of creating a new SKU, we dynamically adjusted:
  • Pricing, quantity, and visual representation of the half order.
  • Future quarter-order functionality to allow even smaller purchases.

6. Custom Shopify Embedded App for Order Processing & Diet Logic

• A custom CodeIgniter (CI) Shopify app was developed with a MySQL database to handle diet logic and automate order modifications.
• If a user purchased a custom meal combination, the app:
  • Listened to Shopify webhooks upon order placement.
  • Automatically modified the order, adding correct ingredient quantities based on diet logic.
• The app also provided real-time order tracking, flagging issues such as stuck or delayed deliveries.
• As an embedded Shopify app, it was accessible directly from the client’s Shopify dashboard.

7. Customer Trust & Engagement Enhancements

• Trustpilot API Integration to display only positive reviews on the store automatically.

Live chat integration (Gorgias API) for real-time customer support via chat or email