JMA Attachments specializes in selling heavy machinery attachments such as excavator buckets, hammers, and pins
Project:
JMA Attachments
Client Name:
Eduardo Mora
Industry:
Heavy Machinary
Website URL:
https://jmattachments.com/
I've been working with them for I think more than six months close to a year almost at this point and it's been great so far, everything they do it's actually great quality in terms of the the quality of the code the quality of managing the projects & communication.
Eduardo Mora
Business Challenges
1. Complex Product Attributes
Each product had more than 100 attributes, including compatibility with specific brands, models, and machine types. JMA Attachments needed a way to simplify the search process for customers while ensuring accurate results.
2. Inventory Synchronization
Manually managing inventory for a large product catalog was time-consuming and error-prone. They required an automated inventory system that could seamlessly integrate with their existing workflow.
3. Improved Search Experience
Customers struggled to find the right attachments due to the lack of an advanced search mechanism and intuitive product filtering.
4. Optimized User Experience
The website needed smoother navigation, a better checkout experience, and dynamic features like real-time shipping rates and an AJAX-powered cart.
5. SEO Optimization
Poor URL structures and lack of proper SEO configurations were affecting their visibility in search engines, limiting organic traffic and sales.
Solutions & Implementation
1. Advanced Brand Compatibility Check
We developed a custom search feature called Brand Compatibility, enabling customers to find the exact attachment for their machinery by answering a few simple questions.
- Built a logic-based search system that matches machines with compatible products.
- Allowed users to filter products by brands, machine types, and specific brand models.
2. Zoho Inventory Integration
To automate inventory management, we integrated Zoho Inventory with WooCommerce.
- Enabled one-click syncing of product updates between Zoho and WooCommerce.
- Automatically created new products in WooCommerce whenever they were added in Zoho, saving time and reducing errors.
3. Enhanced Search & Navigation Features
We revamped the user experience with the following features:
- Mega Menu: A visually appealing, informative menu featuring categories, products, and popular options.
- Advanced Search Bar:
- Customers can search by category names, product names, SKUs, or keywords.
- Real-time suggestions and popular search terms appear as they type.
- Search results dynamically redirect to the most relevant product or collection page.
4. Dynamic Product Filtering on Collection Pages
On the shop/category pages, we developed dynamic filters that automatically update based on selected attributes.
- Allowed customers to filter by product type, brand, compatibility, or price.
- Reduced search time, improving the overall user experience.
Example: https://jmattachments.com/all-products/m/excavator-buckets
5. Custom Product Pages & Smooth Checkout
We redesigned the single product page and checkout experience to simplify the buying process:
- Custom Product Page: Highlighted key product details and included a smooth AJAX-powered side cart.
- Multi-Step Checkout Process:
- Integrated FedEx API for real-time shipping rates.
- Allowed customers to choose adaptive shipping methods based on their cart items.
- Abandoned Checkout Tracking: Added to capture leads and provide marketing insights.
6. SEO Optimization
We implemented SEO best practices to improve organic search visibility:
- Optimized URL structures for all pages to ensure a clear hierarchy and better rankings.
- Indexed all pages in Google for enhanced visibility.
- Enhanced meta tags and product descriptions for SEO.
Results & Impact
1. Improved Product Discovery
The Brand Compatibility Check and advanced search filters allowed customers to find attachments in minutes, drastically improving the shopping experience.
2. Streamlined Inventory Management
With Zoho Inventory integration, JMA Attachments eliminated manual errors and saved hours of work with automated product syncing.
3. Enhanced User Engagement
- Customers navigated the site effortlessly with the mega menu and search bar.
- Dynamic filters reduced search time, leading to faster purchasing decisions.
4. Higher Organic Traffic
- SEO improvements boosted search engine rankings, driving more qualified traffic to the site.
- Clean URL structures contributed to a better user and search engine experience.
5. Increased Conversions
The streamlined checkout process and real-time shipping rates reduced cart abandonment, leading to higher sales.
Conclusion
By developing a fully customized WooCommerce store for JMA Attachments, Codingkart transformed their eCommerce platform into a high-performance, automated solution. From advanced search functionality to inventory management integration and SEO optimization, the new site delivers a seamless user experience tailored to their customers’ needs.
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