Undy.dk is an online store specializing in premium underwear, offering both subscription-based and one-time purchase options

1. Personalized Subscription Page

We designed a custom subscription page (View Here) where customers can:

• Select their preferred color, size, and quantity of underwear.
• Add optional products (e.g., socks) as part of their subscription.
• Proceed to a customized checkout page tailored to their subscription needs.

This page was built to provide a smooth user experience and guide customers through the subscription process effortlessly.

2. Customized Checkout Experience

We created a tailored checkout flow that included:

• Subscription Product Overview: Customers can view their selected subscription products at checkout.
• Free Shipping for Subscriptions: Shipping is automatically free for subscription orders, while regular orders incur charges below a set threshold.
• Pickup Location Module: Enabled customers to choose a convenient pickup location during checkout.
• Automated Account Creation: As soon as a subscription is completed, an account is created, and customers are auto-logged in to see their personalized thank-you page.

3. Personalized Subscription Dashboard

We built a custom WooCommerce dashboard for subscribers, allowing them to:

• View and manage their subscriptions.
• Update products inside their subscription.
• Change their next renewal date or choose to renew now.
• Handle failed payments: As soon as a customer updates their payment method, our custom module automatically triggers an immediate renewal charge.

Additionally, we implemented:

• Membership Levels:
  • Starter members become Gold members after 6 successful recurring payments.
  • Gold members enjoy discounts on regular purchases.
• Referral Program:
  • Customers can generate referral links.
  • After 2 successful recurring payments from the referred customer, the referee earns 1 free month of subscription.

4. Subscription Cancellation Retention Module

To reduce churn, we created a two-step cancellation flow:

1. Reason Collection: Customers are prompted to provide a reason for canceling.
2. Dynamic Discount Offers:
   • First cancellation attempt: Offer a 20% discount on the next renewal.
   • Subsequent attempts: Offer a 10% discount.

This retention strategy convinced many customers to stay subscribed, significantly reducing churn rates.

5. Product Page Enhancements

We added an option for customers to:

• Buy products as a one-time purchase or
• Save 30% by subscribing to the product.

This feature encouraged more customers to opt for subscriptions.